![]() ![]() With these filters you can make RSSOwl delete posts that contain keywords you don’t care about, mark them by importance level, move them to a different folder, etc. Filters can be applied to individual feeds or folders by right clicking on them. Probably one of my favorite features with RSSOwl is the filtering ability. If you had folders set up, they will remain. If you are already watching a blog roll in, say, Google Reader, you can export the feeds via. ![]() Import and Export Feeds and Settings in RSSOwl €¢ Have a competitor folder (and lather, rinse, repeat) Helpful Social Media Monitoring Tip #2: Organize everything in folders! Looks like some weirdo posted about my fake company. Now, anytime someone talks about The Not-Creative Company Name Company, RSSOwl will pull it in! Lather, rinse, and repeat for all sources you want to pull in and any additional company, competitor, or brand keywords.įor this example I selected Twitter. This will pull any mentions of your company name on those sites. You can select Google News, Google Blog Search, Twitter, Digg, Technorati, Youtube, etc. When you click through the setup, it will prompt you for a news source. To monitor the company setup a feed by keyword for: “The Not-Creative Company Name Company.” €¢ “use quotations to pull in exact phrases,” especially if the words you want to monitor are popularįor this example, let us monitor the social media buzz around a fictional company called The Not-Creative Company Name Company. €¢ Your competitors (via the above listed) €¢ Influential people within the company Helpful Social Media Monitoring Tip #1: Words to monitor This post will show you how to use RSSOwl as a cheap and easy social media monitoring solution.Ī Free DIY Monitoring Solution Using RSSOwl:īefore you can begin you must first install RSSOwl and plan out which keywords are most important to your company. If you work at a social media agency or even on an in-house social media team, you know how important it is to monitor brands and competitors (and if you don’t know what I’m talking about, you can read more about social media monitoring from a previous Ignite post by Brian Chappell). Finally, after sifting through a handful applications that initially peaked my interest but later let me down or bored me, I discovered the cross-platform awesomeness of RSSOwl. Over the past few weeks I was on the hunt for a really good RSS desktop application that is easy to use, customizable, and filterable. As most of my coworkers know, I get incredibly excited when I find new tools. ![]()
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